Campaign: Qualcomm 5GHz Technology
> Theme
> Messaging/ Writing
> Design & Production
> Films
Qualcomm Atheros was an early proponent of the 5GHz band for networking. While many household appliances shared the 2.4GHz band with Wi-Fi, the "air was cleaner at 5GHz". As bandwidth-intensive applications began to fight for room on the network, it was important to bring attention, and well-deserved ownership
to this space.
Campaign: Qualcomm 5GHz Technology
> Theme
> Messaging/ Writing
> Design & Production
> Films
Qualcomm Atheros was an early proponent of the 5GHz band for networking. While many household appliances shared the 2.4GHz band with Wi-Fi, the "air was cleaner at 5GHz". As bandwidth-intensive applications began to fight for room on the network, it was important to bring attention, and well-deserved ownership
to this space.
5GHz Films
> Writing
> Direction
> Production
> Editing
We produced these films to Inform and entertain... and ultimately create a way to seat the notion That Qualcomm Atheros was ahead of the curve
in 5GHz.
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