Atheros re-branding

> Re-positioning

> Theme

> Logo

> Advertising / Marketing Communication Concepts          and Language

Atheros began in 1998 as  a pioneer company in what what was then relatively nascent space: wireless networking. By 2009, the company

had grown and expanded into all

facets  of connectivity: Wi-Fi,

Ethernet, Mobile, Location,

HomePlug, and emerging IoE technologies.

 

It was no longer simply a "wireless networking" company, it was a connectivity company, striving to

make everything talk to everything.

 

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Atheros re-branding

> Re-positioning

> Theme

> Logo

> Advertising / Marketing Communication Concepts           and Language

> We framed it this way:

 

Atheros re-branding

> Re-positioning

> Theme

> Logo

> Advertising / Marketing Communication Concepts           and Language

> Which lead us to a thematic device which became the underpin:

 

Atheros re-branding

> Re-positioning

> Theme

> Logo

> Advertising / Marketing Communication Concepts           and Language

> Which lead us to a thematic device which became the underpin:

 

Atheros re-branding

> Re-positioning

> Theme

> Logo

> Advertising / Marketing Communication Concepts           and Language

When all elements are put together, the idea creates a platform for every communication, regardless of purpose or intended audience.

 

Atheros re-branding

> Re-positioning

> Theme

> Logo

> Advertising / Marketing Communication Concepts           and Language

Prior logo  was about “atmosphere”,

and spoke to wireless, but not to connectivity.

Atheros re-branding

> Re-positioning

> Theme

> Logo

> Advertising / Marketing Communication Concepts           and Language

New logo uses bold colors with a motif  suggestive of the “yin and yang”. The idea is to denote the effortless transition from one thing to another, and co-existence of all technologies. The “A” is designed to be reminiscent of a caliper, which acknowledges the company's focus on engineering, design, and innovation. The word mark “Atheros”, has been re-drawn to be more proprietary and carry more strength.

Atheros re-branding

> Re-positioning

> Theme

> Logo

> Advertising / Marketing Communication Concepts           and Language

Atheros re-branding

> Re-positioning

> Theme

> Logo

> Advertising / Marketing Communication Concepts           and Language

Atheros re-branding

> Re-positioning

> Theme

> Logo

> Advertising / Marketing Communication Concepts           and Language

Atheros re-branding

> Re-positioning

> Theme

> Logo

> Advertising / Marketing Communication Concepts           and Language

Atheros re-branding

> Re-positioning

> Theme

> Logo

> Advertising / Marketing Communication Concepts           and Language

Atheros re-branding

> Re-positioning

> Theme

> Logo

> Advertising / Marketing Communication Concepts           and Language

Atheros re-branding

> Re-positioning

> Theme

> Logo

> Advertising / Marketing Communication Concepts           and Language

Atheros re-branding

> Re-positioning

> Theme

> Logo

> Advertising / Marketing Communication Concepts           and Language