MULTEFIRE ALLIANCE: Consumer Connectivity

In addition to logo design, thematic devices, and marketing communication, we were involved with the naming and positioning of this new consumer technology brand. MulteFire™ brings LTE type performance to unlicensed spectrum with the simplicity of

Wi-Fi like deployments. As a high-performance alternative to current technology, we also

 

> Naming

> Brand Positioning

> Logo/ Identity

> Themeline

> Marketing Communication

 

 

 

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MULTEFIRE ALLIANCE: Consumer Connectivity

The logo had to work as an icon at the smallest possible size, and still delineate from existing icons on mobile devices.

 

> Naming

> Brand Positioning

> Logo/ Identity

> Themeline

> Marketing Communication

 

 

MULTEFIRE ALLIANCE: Consumer Connectivity

The identity had to be easy to carry through and highly visible as an identifier across multiple applications and environments.

 

> Naming

> Brand Positioning

> Logo/ Identity

> Themeline

> Marketing Communication

 

 

MULTEFIRE ALLIANCE: Consumer Connectivity

We designed communications to effectively leverage the name, and use the iconography as a design element.

 

> Naming

> Brand Positioning

> Logo/ Identity

> Themeline

> Marketing Communication

 

 

MULTEFIRE ALLIANCE: Consumer Connectivity

We designed communications to effectively leverage the name, and use the iconography as a design element.

 

> Naming

> Brand Positioning

> Logo/ Identity

> Themeline

> Marketing Communication

 

 

MULTEFIRE ALLIANCE: Consumer Connectivity

We designed communications to effectively leverage the name, and use the iconography as a design element.

 

> Naming

> Brand Positioning

> Logo/ Identity

> Themeline

> Marketing Communication

 

 

MULTEFIRE ALLIANCE: Consumer Connectivity

We designed communications to effectively leverage the name, and use the iconography as a design element.

 

> Naming

> Brand Positioning

> Logo/ Identity

> Themeline

> Marketing Communication